Validate your consumer idea in 90 days — before you quit your job.
A structured AI copilot that gives you honest scoring, confidence intervals, and documented evidence — not cheerleading. Know whether your idea deserves your full-time bet before you make it.
Three phases. One honest answer.
Structured evidence-building across 90 days. Each phase gates the next — you only proceed when you've earned the right to.
Market + Problem Discovery
Days 1 – 30Map the real market size with documented assumptions. Interview your ICP. Quantify problem severity before building anything.
- →ICP definition (20+ signals)
- →Market size with CI
- →Problem severity score
- →Competitive audit
Solution Testing
Days 31 – 60Test your solution concept against real ICP pain points. Measure willingness to pay, not just interest. Run pre-sales experiments.
- →MVP hypothesis tests
- →WTP experiment results
- →Positioning validation
- →Pre-sales signal data
Economics + Decision
Days 61 – 90Model unit economics from real data. Generate a Go/No-Go recommendation with documented evidence you can defend to anyone.
- →Unit economics model
- →Break-even analysis
- →Go/No-Go report
- →Investor-ready summary
Two tracks,
one methodology.
The questions, benchmarks, and success criteria differ between physical products and digital ones. The rigor doesn't.
Physical products.Real shelves.Real margins.
Validate a consumer brand that lives in the physical world. Manufacturing lead times, retail margins, DTC economics, and brand differentiation in crowded categories.
Digital products.Scalable economics.Faster loops.
Validate a digital product or platform. Activation rates, retention signals, CAC benchmarks, and network dynamics are the core validation dimensions.
Your ideas are
yours. Period.
Every idea shared with JASP is protected by our IP Covenant — a binding, plain-language commitment that covers data use, ownership, and your right to walk away with everything intact.
READ FULL COVENANT- Your inputs never train our AI models
- Zero data sharing with third parties
- Full data export and deletion on request
- Violations trigger refund + account closure
What honest validation
produces.
JASP told me on Day 52 that my willingness-to-pay signal was too weak. I pivoted the positioning — not the product. Launched six weeks later with 3x better conversion.
Consumer Brand track
The framework made me interview 18 people before writing a single line of code. I killed a bad idea in 30 days instead of 18 months.
Consumer Tech track
I expected a cheerleader. I got a CFO. The unit economics section alone caught a fatal margin problem before my first production order.
Consumer Brand track
Start free.
Go deeper when you're ready.
No long-term contracts. No vanity add-ons. Pay for the phases you need. See full plan comparison →
Start your 90-day validation journey.
No cheerleading. No false confidence. Just structured evidence and an honest answer before you make the biggest bet of your career.
Foundation plan free. No credit card required.